Soccer Kicks Cancer Goes Pink
MLS to Support Breast Cancer Awareness in October
NEW YORK (September 27, 2012) – MLS W.O.R.K.S., Major League Soccer’s community outreach initiative, today announced details of the League’s breast cancer awareness campaign as part of Soccer Kicks Cancer, an initiative focused on raisingawareness and funds for cancer research and treatment and providing strength and hope in the fight against cancer affecting men, women and children. All 19 MLS clubs will conduct one night of local activation to raise awareness and funds for the cause beginning tomorrow night when the Chicago Fire visit Sporting Kansas City at Livestrong Sporting Park (8:30 p.m. ET on NBC Sports Network).
Collaborating with MLS partners adidas and Gatorade, matches will be played with a commemorative pink adidas PRIME match ball and players will use pink sideline towels provided by Gatorade. MLS corporate and broadcast partners will also support the campaign with field board recognition during select matches.
MLS players and referees will wear a special pink MLS W.O.R.K.S. ribbon patch on their jerseys, pink adidas sweat bands, pink shoelaces and several goalkeepers will use pink gloves to further support the cause.
Game-worn autographed jerseys and the special-edition pink match balls will be available for auction at www.MLSsoccer.com/works beginning October 15 as part of the League’s effort to raise funds for breast cancer research and treatment.
Limited edition Breast Cancer Awareness adidas products including scarves, sweat bands, hats, t-shirts and replica balls will be available for purchase at select retailers throughout North America, including MLS stadium shops, MLSGear.com and MLSGearCanada.ca. A portion of the proceeds from fundraising efforts will benefit the National Breast Cancer Foundation in the United States and the Canadian Breast Cancer Foundation and Quebec Breast Cancer Foundation in Canada.
MLS clubs will conduct additional fundraising efforts in their communities, including in-stadium auctions and donating a portion of ticket sales proceeds, and/or hold recognition ceremonies for local survivors during the following home matches:
· Chicago Fire, October 27
· Chivas USA, October 7
· Colorado Rapids, October 6
· Columbus Crew, October 7
· D.C. United, October 20
· FC Dallas, October 28
· Houston Dynamo, October 6 and 20
· LA Galaxy, October 6 and 28
· Montreal Impact, October 27
· New England Revolution, October 20
· New York Red Bulls, October 6
· Philadelphia Union, October 6 and 27
· Portland Timbers, October 27
· Real Salt Lake, October 27
· San Jose Earthquakes, October 21
· Seattle Sounders FC, October 21
· Sporting Kansas City, September 28
· Toronto FC, October 6
· Vancouver Whitecaps FC, October 3
Click here to view a high-resolution digital image of the commemorative pink adidas PRIME match ball.
ABOUT MLS W.O.R.K.S.
MLS W.O.R.K.S. is Major League Soccer's community outreach initiative dedicated to addressing important social issues and serves as a platform for both League and club philanthropic programs. MLS W.O.R.K.S. seeks to establish Major League Soccer as a leader for improving the lives of people through sport. For more information visit www.MLSsoccer.com/works.