MLS and Univision Deportes to Live Stream Matches in English via Facebook
MLS AND UNIVISION DEPORTES TO LIVE STREAM MATCHES IN ENGLISH VIA FACEBOOK
MLS and Univision to broadcast a full slate of regular season games via Facebook Live
Collaboration with Facebook will provide fans additional interactive touchpoints with the League and its 22 Clubs
NEW YORK (March 10, 2017) – Major League Soccer and Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), the leading media company serving Hispanic America, announced today a collaboration with Facebook to live stream a full slate of regular season matches on the social network. As part of this, MLS will also drive further social engagement with fans and produce more unique digital content.
At least 22 matches during the 2017 MLS regular season that are being broadcast on Univision networks in Spanish will now be available in the U.S. for live streaming in English via the Univision Deportes Facebook page. The live streamed matches, which will be produced for consumption on mobile devices, will feature Facebook-specific commentators, interactive graphics, and fan Q&A and polling features allowing viewers to engage directly with commentators throughout matches. The first MLS match to be streamed on Facebook will feature 2017 expansion club Atlanta United hosting the Chicago Fire on Saturday, March 18 at 4:00 p.m. ET.
Additionally, MLS will now produce 40 exclusive “Matchday Live” shows on Facebook on MLS game days, which will feature highlights and analysis from around the League and a preview of the day’s upcoming matches. These shows will be produced specifically for Facebook and available on the MLS Facebook page, with interactive features that will connect viewers directly to “Matchday Live” hosts.
“We are committed to serving our passionate fans,” said Gary Stevenson, President and Managing Director, MLS Business Ventures. “We are working with all of our partners on making sure our games, and additional content, get to our fans anytime, anywhere, and on any device.”
“As the undisputed home of soccer in the U.S., Univision Deportes, together with MLS and Facebook, is committed to growing the sport across platforms and regardless of language,” said Juan Carlos Rodriguez, President of Univision Deportes. “Further engaging the more than 18 million English-language viewers that have watched soccer on Univision coupled with the continued success of our MLS broadcasts, including our record-setting season opener, is a natural path in this new era of content consumption.”
“Major League Soccer’s innovative approach to the fan experience has cultivated truly special in-stadium environments, where flag-waving and chant-singing fans come together to passionately support their clubs,” said Dan Reed, Facebook Head of Global Sports Partnerships. “We’re very excited for MLS and Univision Deportes to bring this same innovative, community-first spirit to the Facebook Live broadcasts of league matches this season. Their approach will provide fans with an entirely new way to experience a live soccer broadcast that is optimized for mobile screens and social viewing. So even if they're not at the stadium, people can watch the game on Facebook with a great view of the action while interacting with a highly-engaged community of fans."
Throughout the 2016 season, MLS collaborated with Facebook on a number of innovative projects, including doing a total takeover of the Sports on Facebook Page, MLS Commissioner Don Garber hosting a Facebook Live Q&A following his annual State of the League address, and creating unique content around signature MLS events including the MLS All-Star Game, Decision Day, and MLS Cup.
About Major League Soccer
Headquartered in New York City, Major League Soccer features 22 clubs throughout the United States and Canada. For more information about MLS, visit www.MLSsoccer.com.
About Univision Deportes
Univision Deportes is the multimedia sports division of Univision Communications Inc. (UCI) and includes UDN, the No. 1 Spanish-language sports network in the U.S. Univision Deportes’ portfolio of rights includes 17 of the 18 teams in Liga MX, the Mexican National Team, the U.S. Men’s & Women’s National Teams, Major League Soccer, Copa MX, Copa Centroamericana, Copa América, CONCACAF Gold Cup, CONCACAF Champions League, international friendlies, select matches from Liga de Ascenso in Mexico, Portuguese First Division, Dutch First Division, FC Barcelona TV and Bayern Munich TV, Mexico’s Campeón de Campeones and SúperCopa, and Formula 1. Univision Deportes is also the exclusive home to shows such as Premios Univision Deportes, Solo Boxeo, Zona NBA, Republica Deportiva and Contacto Deportivo, the highest-rated Spanish-language sports studio show in the U.S., and delivers comprehensive coverage across platforms on all the latest from the NBA, NFL, MLB, and world of boxing.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 92% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 86% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Local Media, which owns and/or operates 59 television stations and 67 radio stations in major U.S. Hispanic markets and Puerto Rico; and Univision Now, a direct-to-consumer, on demand and live streaming subscription service. The Company also includes the Fusion Media Group (FMG), a division that serves young, diverse audiences. FMG includes two cable networks: news and lifestyle English-language network FUSION TV and UCI’s interest in El Rey Network, a general entertainment English-language cable network; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; Uforia, a music application featuring multimedia music content; as well as a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports (Deadspin), music (TrackRecord), lifestyle (Lifehacker), modern women’s interests (Jezebel), news and social justice (FUSION.net), African American news and culture (The Root), gaming (Kotaku), and car culture (Jalopnik). FMG also includes the Company’s interest in comedy and news satire brands The Onion, Clickhole and The A.V. Club. Headquartered in New York City, UCI has content creation facilities and sales offices in major cities throughout the United States. For more information, please visit Corporate.Univision.com.