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Four Points Returns as Official Hotel Sponsor of Major League Soccer

FOUR POINTS RETURNS ASOFFICIAL HOTEL SPONSOR OF MAJOR LEAGUE SOCCER
Hotel Brand with Fast-Growing Global Footprint Scores Again with the World’s Most Popular Sport

 

NEW YORK(April 13, 2011) – Four Points by Sheraton and Major League Soccer today announced a partnership marking Four Points’ return as the official hotel brand of MLS. Four Points first joined as a partner last year. Four Points is the fast-growing global hotel brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). 

As part of the wide-ranging partnership, North American soccer fans will gain access to special Four Points offers via MLSsoccer.com, Major League Soccer’s official website. And, Four Points properties will become Major League Soccer central for fans during MLS Cup, MLS’ championship game.

The sponsorship will also deliver exclusive Four Points promotions to fans via video board announcements at special events like the 2011 AT&T MLS All-Star Game on July 27 at Red Bull Arena in Harrison, NJ, and MLS Cup 2011. 

Through the partnership, fans will also get the chance to win game tickets through exclusive contests. Four Points and MLS will unveil special offers for fans throughout the season.   

To ramp up the excitement even more, three lucky members of Starwood Preferred Guest (SPG) – the most sought-after travel rewards program in the world – will be able to transform SPG points into VIP opportunities at Major League Soccer events as part of the SPG Moments program of once-in-a-lifetime experiences. 

“The response from guests to our first Major League Soccer sponsorship was tremendous, and we’re looking forward to an even broader partnership with MLS,” said Brian McGuinness, Starwood’s Senior Vice President of Specialty Select Brands for Starwood. “Because soccer resonates with fans around the world, Major League Soccer is an ideal fit for a global brand like Four Points, and we’re eager to share the excitement of the league with guests everywhere.” 

“We are excited to welcome Four Points by Sheraton to the MLS family," said Kathy Carter, President of Soccer United Marketing, MLS’ marketing arm. “Major League Soccer’s passionate and loyal fans are traveling in record numbers to follow their Clubs. Four Points, a brand that is committed to the sport of soccer in North America, provides them with great hotels at great rates making it easy for fans to travel and support their teams in each MLS market.”

Four Points’ return to the soccer field comes as the sizzling brand continues a turbo-charged global expansion. Four Points will open 22 new hotels around the world in 2011. Two new hotels will open in each of several key global markets, including China, India, Thailand, and Malaysia; twelve new properties will debut in the U.S., and one in Canada. With the openings, Four Points will command a presence in 26 countries, up from 24 in 2010. 

At Four Points, guests travel the way they like with genuine service and modern style. Four Points is always an honest value, with great amenities like free bottled water, free Wi-Fi in public spaces, and free internet access in all guestrooms. A delicious breakfast with great coffee – and refreshing, local beer with Best BrewsSM – help guests start and end the day right. Four Points gives travelers everything they need to be comfortable and productive on the road.

About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. Major League Soccer’s 16th season, which will feature 18 clubs each playing 34 regular season matches, kicked off on Tuesday, March 15, 2011. The 18 clubs are: Chicago Fire; Chivas USA; 2010 MLS Cup champion Colorado Rapids; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; LA Galaxy; New York Red Bulls; New England Revolution; Philadelphia Union; Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; Sporting Kansas City; Toronto FC; and, in their inaugural seasons, Portland Timbers and Vancouver Whitecaps. An expansion team in Montreal will debut in 2012. For more information about MLS, log on to the League’s official website at www.MLSsoccer.com.

About Four Points by Sheraton
Great Hotels. Great Rates: With 157 Four Points hotels in 26 countries and territories, travelers can find a great stay with modern style, genuine service and timeless comfort they’re looking for, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever.

Four Points by Sheraton, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and ElementSM.  Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.