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Cheez-It & Pringles Named Official Snack of MLS

CHEEZ-IT® & PRINGLES® NAMED OFFICIAL SNACK OF MAJOR LEAGUE SOCCER
Kellogg’s Snack Brands Partner with MLS to Offer a Fun, Snack-Filled Soccer Season

BATTLE CREEK, Mich. and NEW YORK (March 2, 2017) – Cheez-It® and Pringles® have long been essential game-time snack companion for many sports fans. That’s why today Cheez-It and Pringles have officially announced an exciting, multiyear partnership with Major League Soccer (MLS) to become the league’s official snacks. Through the partnership, Cheez-It and Pringles will help fans get in on the MLS action like never before, bringing bold snacking experiences and flavor fun to the high-energy world of professional soccer.

The partnership is a multichannel approach with brand integration across digital, video, content, in-stadium exposure, and on-site activation at key MLS Events.

“We know Cheez-It and Pringles fans love soccer, from playing in the game themselves to cheering on their favorite team and players at home,” said Melissa Pawlowicz, Senior Director of Promotions for Kellogg’s. “We’re thrilled to be partnering with MLS to bring soccer fanatics of all ages exclusive and unique experiences throughout the season.”

As part of the partnership, Cheez-It and Pringles are launching the Kick It with The Pros Sweepstakes. Five lucky fans and their guests will be selected to win the grand prize – a VIP all-access trip for two to the 2017 MLS All-Star week in Chicago, where winners can participate in an exclusive camp hosted by MLS legends, culminating in playing in a soccer match. The winners will also enjoy a “meet and greet” with select MLS players and coaches, all-access passes to the 2017 MLS All-Star Game presented by Target on August 2 at Soldier Field in Chicago, and exclusive MLS swag, among other perks.

In addition, 100 first prize winners will receive $100 worth of MLS merchandise. Fans can enter the Kick It with The Pros Sweepstakes for a chance to win by using #KickItEntry on Twitter.

“Cheez-It and Pringles are storied brands with a shared history of delivering fun and engaging experiences that bring sports fans together,” said Carter Ladd, Vice President of Business Development for MLS. “This partnership will serve passionate soccer fans across the country who are hungry to get closer to the game they love, and we’re excited to welcome both brands to the MLS family.”

For more information on the Kick It with The Pros Sweepstakes or the Cheez-It and Pringles partnership with Major League Soccer, visit https://www.kelloggsfamilyrewards.com/en_US/promotions/mls-soccer-experi....

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Major League Soccer
Headquartered in New York City, Major League Soccer features 22 clubs throughout the United States and Canada. For more information about MLS, visit www.MLSsoccer.com.

No Purchase Necessary to Enter or Win. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. Grand Prize Sweepstakes begins 12:00:00 PM (ET) on 4/1/17 and ends at 11:59:59 AM (ET) on 5/31/17; Daily First Prize Sweepstakes begins 12:00:00 PM (ET) on 4/1/17 and ends at 11:59:59 AM (ET) on 7/9/17. For entry method, prize details, odds of winning and complete Official Rules, visit https://www.kelloggsfamilyrewards.com/en_US/promotions/mls-soccer-experi.... Subject to complete Official Rules. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.

®,™, © 2017 Kellogg NA Co.

FOR IMMEDIATE RELEASE
Contacts: Sean Dennison – sean.dennison@MLSsoccer.com
Bill Theis - 312-233-1203 - Bill.Theis@krispr.com
Kellogg’s Media Hotline - 269-961-3799 - media.hotline@kellogg.com