adidas and Major League Soccer Unveil New Official Match Ball
ADIDAS AND MAJOR LEAGUE SOCCER UNVEIL NEW OFFICIAL MATCH BALL
PORTLAND, Ore. / NEW YORK(December 6, 2011) – adidas and Major League Soccer today unveiled the adidas PRIME, the new official match ball for the 2012 MLS season. Designed to improve accuracy, consistency and performance in all conditions, the PRIME is created exclusively for MLS with a unique graphic design and will be used by all 19 clubs beginning in 2012.
The adidas PRIME’s new panel design provides more accurate and consistent ball movement to support the modern soccer game which is faster than ever. The Prime also features a matte finish for better grip and improved sealing for better performance in all weather conditions.
“We worked directly with both field players and goalies to rigorously develop a ball with the truest and most stable flight path,” said Ernesto Bruce, MLS manager for adidas.
The PRIME features the official blue, green and white colors of MLS and a unique graphic design inspired by the handles and shape of the Philip F. Anschutz trophy, awarded to the MLS Cup champion.
The adidas PRIME official MLS match ball is available on December 6 at www.MLSGear.com for $150.
adidas is the global leader in soccer and partners with the world’s greatest soccer clubs and federations including Chelsea FC, Liverpool FC, AC Milan, Real Madrid, Bayern Munich, Spain, Mexico, Argentina, Germany and Japan. adidas is an official partner of FIFA, UEFA, Major League Soccer and the Confederations of African Football. adidas also sponsors world-class athletes like Lionel Messi, David Villa, Kaka, Steven Gerrard, Xavi, Frank Lampard, Andres Guardado, Jozy Altidore, Brek Shea, Fredy Montero, Juan Agudelo and Omar Gonzalez among others.
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