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adidas and Major League Soccer Announce World's First Smart Soccer Match

MLS All-Star Game to Feature New adidas Technology Analyzing Team Performance in Real-Time
NEW YORK/PORTLAND, Ore.(April 10, 2012)- Today adidas and Major League Soccer announced that the 2012 AT&T MLS All-Star Game on July 25 in Philadelphia will be the world's first "smart soccer match" and will feature the new micoach professional soccer team tracking system, the next step in player performance analysis technology.
The micoach professional soccer team tracking system provides coaches with real time performance metrics on the field of play including player position, power output, speed, distance covered, intensity of play, acceleration and GPS heat mapping.
“adidas has always been known as a pioneer, an innovator and an industry-leader when it comes to the sport of soccer,” said MLS Commissioner Don Garber. “It is an honor that they have chosen to debut their new game-changing and revolutionary technology at this year’s AT&T MLS All-Star Game in Philadelphia. adidas has quickly become a leader in sports analytics and we believe our All-Star Game will serve as the perfect opportunity to introduce the new micoach professional soccer team tracking system.”
Tested and developed in collaboration with MLS and its clubs, multiple national teams, and clubs in Europe, the micoach professional soccer team tracking system is a step further into the future from the world's leading soccer brand. This announcement follows the launch of the world's first smart cleat - the adizero f50 micoach.
"Our leading innovations help athletes and coaches on the field of play and we are finding ways to use these innovations to create more immersive sporting environments and experiences that will revolutionize the way we view sports and engage and excite fans," said Patrik Nilsson, president of adidas America.  "The new micoach team  tracking system combines state of the art technology with real time analysis bringing the game the most significant advancement in soccer coaching in the modern era.  MLS understands digital innovation is the future of team sports and we are proud to make the MLS All-Star Game the world's first smart competition with our new micoach team tracking platform."
Following the debut of the micoach professional soccer team tracking system at the MLS All-Star Game, the new technology will be rolled out globally in the coming seasons.
adidas micoach is leading digital sports innovation and changing the way athletes, coaches and fans use performance data.  Through a range of devices and software, adidas micoach is setting new standards for capturing, evaluating and sharing performance data during training and competition.
About adidas
adidas is the global leader in soccer and partners with the world's greatest soccer clubs and federations including Chelsea FC, Liverpool FC, AC Milan, Real Madrid, Bayern Munich, Spain, Mexico, Argentina, Germany and Japan.  adidas is an official partner of Major League Soccer, FIFA, UEFA and the Confederations of African Football.  adidas sponsors world-class athletes like Lionel Messi, Brek Shea, Fredy Montero, Juan Agudelo, Omar Gonzalez, David Villa, Kaka, Steven Gerrard, Xavi, Frank Lampard, Andres Guardado and Jozy Altidore, among others.
About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. Major League Soccer’s 17th season features 19 clubs each playing 34 regular-season matches. Those clubs include the Chicago Fire; Chivas USA; Colorado Rapids; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; 2011 MLS Cup champion LA Galaxy; New York Red Bulls; New England Revolution; Philadelphia Union; Portland Timbers; Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; Sporting Kansas City; Toronto FC; Vancouver Whitecaps FC; and, in their inaugural season, Montreal Impact. For more information about MLS, log on to the league’s official website at  
Media can visit more information or contact:
Michael Ehrlich
adidas Public Relations
Sean Dennison
MLS Communications

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