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2011 MLS Direct Kick Package Unveiled

2011 MLS Direct Kick Package Unveiled
Free Preview For Fans to Take Place on March 19

NEW YORK (March 14, 2011) – In 2011, Major League Soccer’s Direct Kick television package will feature additional games and additional MLS Clubs for the same price as last year, $79. This year’s television package will provide fans the opportunity to watch up to 221 MLS regular season matches and select playoff games – that is 61 more games than last year, an increase of 38% -- during the 2011 season. MLS has collaboratedwith all four providers to offer a FREE PREVIEW on Saturday, March 19, during the opening weekend of the season known as MLS First Kick presented by Dick’s Sporting Goods

Direct Kick returns for the League’s 16th season and is available on four separate outlets. Starting March 19, satellite TV providers DIRECTV and DISH Network®, along with most major U.S. cable systems via digital cable provider iN DEMAND L.L.C. and digital media services provider, Avail-TVN, will once again each present regional telecasts of MLS action.

The residential price is just $79 on any of the four platforms. Commercial establishments can purchase the package for a flat rate of $100. The package will be available for purchase through each outlet between now and the end of the season.

MLS Direct Kick will include regional broadcasts of MLS regularseason and select MLS Cup playoff games, including pre-game and post-game shows (when available).

All 306 games of the 2011 regular season, the 2011 AT&T MLS All-Star Game, MLS Cup Playoffs and MLS Cup 2011 will be available between the MLS Direct Kick package and national broadcast partners ESPN, ESPN2, ESPN Deportes, Fox Soccer Channel, Fox Deportes, and Univisión networks TeleFutura and Galavisión. 

For MLS’ full 2011 schedule, including television broadcasts, click here. All MLS Direct Kick package telecasts are subject to change and local blackout restrictions.                                                                                  




1-800-GET-SPORTS, 1-888-388-6622 (Spanish), online at  

price (residential):$79.00            price (commercial): $100 (888-200-4388)


DISH Network ®

1-877-DISH PPV 347-3778, online at                                                                

price (residential):$79.00            price (commercial): $100 (800-454-0843)


iN DEMAND L.L.C.        

1-888-SPORTS-iN, online at                                                                          

price (residential):$79.00            price (commercial): $100 (888-776-7874)



Online at

price (residential):$79.00            price (commercial): $100



About Major League Soccer

Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. Major League Soccer’s 16th season, which will feature 18 clubs each playing 34 regular season matches, will kick off on Tuesday, March 15, 2011. Those clubs include Chicago Fire; Chivas USA; 2010 MLS Cup champion Colorado Rapids; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; LA Galaxy; New York Red Bulls; New England Revolution; Philadelphia Union; Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; Sporting Kansas City; Toronto FC; and, in their inaugural seasons, Portland Timbers and Vancouver Whitecaps. An expansion team in Montreal will debut in 2012. For more information about MLS, log on to the League’s official website at


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About DISH Network

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides more than 14.1 million satellite TV customers, as of Dec. 31, 2010, with the highest quality programming and technology at the best value, including HD Free for Life. Subscribers enjoy industry-leading customer satisfaction, the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation is a Fortune 200 company. Visit

About iN DEMAND L.L.C.

iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms, in SD, HD and 3D.  PPV programming includes movies, boxing and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. Their range of VOD products includes first-run movies and more. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at

About Avail-TVN

Avail-TVN is the leading provider of digital media services in North America serving both contentowners and multichannel video providers. The Company'sadvanced services deliver a comprehensive,end-to-end solution for monetizing video content, providing high-quality viewing experiences, andimproving the performance, reliability and security of its customers’ video programming distribution. Formore information, please visit

Contact Information:

Jade Ekstedt


jlekstedt@directv.comor (310) 964-3429

Francie Bauer

DISH Network Corporate Communications or (720) 514-5351

Ellen Cooper

VP Corporate & Affiliate Communications iN DEMAND or (646) 638-8206

Liora Bram (for Avail-TVN)

Media Strategies or (617) 202-9854